Okta appeared in 13 of 27 queries assessed, with positive sentiment concentrated in category and direct comparison queries, but is broadly absent from evaluation, governance, and problem-stage queries that represent the deeper stages of the enterprise buying journey. SailPoint recorded 16 total mentions, Microsoft Entra ID recorded 12, and CyberArk recorded 12 across the full query set, indicating a fragmented competitive landscape where no single brand dominates but Okta's coverage thins significantly outside top-of-funnel visibility. Okta is well positioned to compete for uncontested evaluation and problem-stage queries — particularly around AI agent identity, least-privilege governance, and customer identity security — where current content and entity signal gaps are the primary barrier to AI retrieval.
Maps how buyer intent deepens across the B2B decision journey, showing where the brand is cited and where it drops out.
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● Cited ● Absent
Total brand mentions across 54 queries on OpenAI and Perplexity. The assessed brand is highlighted.
Okta leads by total mentions, but coverage thins on problem and evaluation queries where buyer intent is highest.
Three highest-priority pages to publish. Difficulty reflects retrieval difficulty, not production effort.
This query maps directly to the highest-urgency target gap and Okta's core platform positioning, with no current citation for Okta and no dominant owner established in AI-generated responses. First-mover potential is high given the query sits at the intersection of category definition and enterprise evaluation intent.
This exact query is listed as both an open opportunity and a high-urgency target gap, with Okta currently absent from AI-retrieved responses despite this being a precise match to its ICP and core platform value proposition. Establishing a definitive guide here creates a first-mover citation anchor for CISO-stage problem queries.
Criteria-setting and feature prioritization evaluation queries are described as almost entirely uncontested with no brand having established a framework-defining presence, and Okta is absent from this space. Owning a feature prioritization framework here directly intercepts ICP buyers at a high-intent evaluation stage.
How clearly and consistently the brand is described across key owned and third-party surfaces.
Okta's owned surfaces (Homepage, About Us page) and the G2 and LinkedIn profiles form a coherent, well-aligned identity with consistent use of 'The World's Identity Company,' the dual Okta/Auth0 platform structure, and a clear pivot to AI security as the current value proposition headline. ICP language is mostly consistent across owned and G2/LinkedIn surfaces, though developer and AI-agent audiences are more explicit on some surfaces than others, slightly reducing precision. The Crunchbase profile is the primary drag on the score: its top-line description omits the 'identity' category label entirely, uses the retired 'Okta Identity Cloud' product name, includes a 'CRM' category tag, and makes no mention of AI security, representing a meaningful third-party reinforcement gap. All three third-party surfaces (Crunchbase, G2, LinkedIn) were fully auditable via PDF, so no uncertainty penalty applies; the score of 7 reflects strong owned-surface coherence and good G2/LinkedIn alignment offset by a materially stale and miscategorised Crunchbase profile.
A third-party benchmark showing directional answer-engine visibility, sentiment, and share of voice.
| OpenAI | Perplexity | Gemini | |
|---|---|---|---|
| Overall Score | 78/100 | 83/100 | 72/100 |
| Brand Sentiment | 27/40 | 33/40 | 27/40 |
| Share of Voice | 7/10 | 7/10 | 7/10 |
Available as a full assessment, with optional execution briefs and implementation support.